Insights, Hashtags And Business Accounts : A Helpful Guide To Instagram

This will be the first in the series of helpful guides around the features on Instagram and how to use them, In this edition we will be looking at Changing to a business account, Insights and hash tags.

Having been on Instagram for a little while now I Often find myself in the same conversations about the Intermediate basics. This is the time when you have been on Instagram a little while and know the basic workings but want to move up a level. Instagram is a simple enough idea right? You take a picture, caption it and hit send. Simple! But what if we wanted to gain more followers and more engagement on our posts?

We all love being popular. But what helpful steps can help us get there. If we do the basics correctly everything else comes along organically! But what do we mean by organically? Well growing organic is letting the traffic find you without using the shady methods of buying your way to victory.

Buying followers and likes is NEVER going to be worth doing. For a start if you brought say 4000 followers, you look popular right? Well let’s put a post up and see how many of those 4000 click like or engage…. Non!! So with this in mind let’s drill down into the guide.

What The Guide Is Covering

I wanted to look at some of the things that we should be looking at when posting on Instagram. We want to know our audience! Well that can be done using Insights. We will look at how to convert to a business account to get access to that all important information. From there we will look at hash tag strategy and what does tagging does. Creating a winning Hashtag Strategy is a great way to grow.

  1. How To Set Up a Business Profile on Instagram
  2. What Can We Do Now We Are Business Account
  3. How To View insights from your business profile
  4. How to Understand Your Instagram Insights
  5. What other Benefits For Insta-Business Accounts
  6. Run Ads from Instagram
  7. Add a Call-To-Action Button to Your Instagram Business Profile
  8. A Hash Tag Strategy & Why
  9. Picking Your Hashtags
  10. Hashtag Density

Should I Switch To A Business Account On Instagram

YES!! To understand what is working well for us we need to see some Insights! To do this we need a business account. Now don’t worry you don’t have to be Alan Sugar anyone can have a business account and with the all the valuable information you get its simply a must. Switching is really easy as you can see below. Instagram Insights are the most helpful thing Instagram could have done for us.

How To Set Up a Business Profile on Instagram

On Instagram, you can convert your profile to business profile to get access to features to help establish a business presence and achieve business goals.

To switch your profile to a Business Profile:

  1. Go to your profile and tap 
  2. Tap Settings
  3. Tap Switch to Business Profile
  4. We recommend that you connect your Business Profile to a Facebook Page that is associated with your business. This will make it easier to use all of the features available for businesses. At this time, only one Facebook Page can be connected to your business profile.
  5. Add details such as your business or profile’s category and contact information.
  6. Tap Done

What Can We Do Now We Are Business Account

With a business account, you’ll get access to new business features and Instagram Insights. These tools can help you better understand who is engaging with your account on Instagram.

Instagram Insights lets you learn more about your followers and about how your content is performing with your audience. You can also view insights for specific posts and stories you’ve created to see how each performed and how people are engaging with them. From your profile, you can access Insights in the Instagram App.

View insights from your business profile

To view insights from your business profile:

  1. Go to your Business Profile.
  2. Tap .
  3. Tap Insights.
  4. Select specific posts, stories or promotions you’d like to view insights on. You can also learn more about your audience.

The following are Insights you can view from the Insights tab on your profile:

  • Activity: This section lets you view important Insights on your profile, including Interactions (such as profile visits and website clicks) and Discovery (how many people see your content and where they find it).
  • Content: This section lets you view Insights on your Posts, Stories, and Promotions.
  • Audience: This section tells you more about your followers and audience.

You’ll only see insights for posts and stories you’ve posted since you converted to a business account. However Now you can really monitor whats working well and maybe what’s not working so well. Finding out when your followers are mostly online and creating a posting strategy will increase engagement Instantly.

The best tip here is to spend some time looking around your insights and really getting to understand how it works. This will always help you grow as your will be able to see what things are working for you and then expand on them.

How to Understand Your Instagram Insights

Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. If we understand our Insight we can understand what our audience wants to see more of and also what hashtags are working.

Account Insights

  1. Impressions
    This insight represents how many times your ads appeared on users’ screens.
  2. Reach
    This insight reflects the number of unique users that have seen any of your Instagram posts.
  3. Website Clicks
    This insight reflects the number of times any links you’ve included in your business profile have been clicked.
  4. Profile Visits
    This insight reflects the number of times your profile has been viewed.
    This insight reflects how many followers you’ve gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.

Post Insights

To look at post engagement click on your post you want to review and click insights. This will bring up a page that shows you the following:

    This one speaks for itself, and reflects the number of users who liked your post.
    As with likes, this insight reflects the number of comments left on your post.
  3. Saves
    The number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds.
  4. Actions
    These insights indicate the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.
  5. Discovery
    As the name might suggest, these insights indicate where your post was seen — or discovered — the most, including how many accounts weren’t already following you when they first saw the post. This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user’s home feed, a search, your profile, a location tag, or a hashtag.

As you can see with access to all this data you will notice trends and patterns and see where hashtags have boosted your posts. Following insights and reacting to whats working is a sure fire way to improve your account and stop wasting time on things that are not working.

What other Benefits For Insta-Business Accounts

Run Ads from Instagram

You can run ads directly from the Instagram app. Once you’ve converted to a Business Profile, you can use the Promotions button from your profile to run post and stories ads.

To create an ad from Instagram:

  1. Go to your Business Profile.
  2. Tap Promotions.
  3. Tap Create Promotions.
  4. Choose a post you’d like to promote.
  5. Fill in the details of your promotion.
  6. Tap Create Promotion.

Instagram states that at this time there is a limited number of providers for action buttons. They hope to continue to expand this list over time to cover partners across all countries.

What is a Call-To-Action (CTA)

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”

You can add the following call-to-action buttons to your business profile on Instagram:

  • Buy/Get Tickets: Buy movie tickets or event tickets.
  • Start Order: Order food through select restaurants.
  • Book: Book an appointment.
  • Reserve: Make reservations at a restaurant.

How To add call-to-action buttons to your business profile

  1. Go to your business profile on Instagram.
  2. Tap Edit Profile.
  3. Under Business Information, tap Contact Options.
  4. Tap Add an action button.
  5. Select the action button you want to add to your business profile. You need an existing account with a partner to select them. Visit the website of the partner you want to add to learn more.
  6. Tap Submit.

A Hash Tag Strategy & Why

Insta Hash Tags

The aim of hash tagging is to get featured on that hash tags page. If you get in the top 9 of that page your exposure is going to increase and with that your engagement and followers. To get your message heard you are going to need to use hash tags! Now we all know it’s the content that sells and the engagement that boosts! But what say we combine that with a winning hash tag, well, Your engagement will sky-rocket! We will look into how to use hashtags a few things to keep in mind and some ideas on how to pick those perfect hashtags.

How do I use hashtags?

You can add hashtags in the caption or comments of your post. If you add hashtags to a post that’s set to public, the post will be visible on the corresponding hashtag page.

To tag a photo or video with a hashtag:

  1. Take or upload a photo or video
  2. Choose to add a filter, then type # followed by text or emoji in the Caption field (example: #flower)
  3. If you want to add a hashtag to a post you’ve already uploaded, edit the caption or include your hashtag in a comment on your photo

After you tag your post with a hashtag, you’ll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.

Things to keep in mind:

  • When people with private profiles tag posts, they won’t appear publicly on hashtag pages.
  • Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work.
  • You can only tag your own posts, and can’t tag other people’s photos/videos.
  • Use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won’t post.

Picking Your Hashtags

To come up with a set of hashtags can be really tricky. A quick search on the app store of your chosen device will bring you up tons of hash tag apps. A word of warning here, Instagram isn’t a fan of anything 3rd party and they have the power to sink a hashtag if they believe it violates their terms.

Avoid The Spam High Used Hash Tags:

Hashtags such as #instagood, #happy, #love and #followme are ones to avoid as they will have well over 100,000,000 posts on them. Checking how many photos have been posted on a specific hashtag not only helps you weed out the spammy ones, but also allows you to find those smaller to mid-range hashtags which will help you stand out. This brings us to hashtag density.

Hashtag Density

The basic meaning is  how many times a hashtag is being used. To figure out the number of photos posted on a specific hashtag, simply type the word you’d like to use as a hashtag into the search bar on Instagram. Then check the number under the hashtag. This number tells you how many photos using this hashtag are floating around Instagram right now.

You should aim for hashtags under 500,000 posts on them. Your photo would have so much more of a chance of making it to the prominent position of Top 9, if you use a hashtag which has under 100,000 photos in it, rather than one that has 1 Million.

Being more specific helps

For example you are cooking at home and so you could use the hashtag #Cooking, But that has millions of views but what if we drilled down and went for #homecooking? While it has half the hits your more likely to get your post seen. More importantly seen by people who are looking for the target of home cooking rather than a generic broad search.

Look At Whats Working For Your Competitors / Influencers

Take a look at any of the Instagram accounts run by your favourite influencers or websites in your specific area. Have a look at whats working for them and create tags that you can see working well. I use a note pad and copy down a large number of tags that I see floating about that are getting great engagement.

Re-posted For Using Hashtags

Some accounts will ask you to tag them or use a certain hashtag to be featured or re-posted on their accounts. This can be a brilliant way of getting heard try using #homecookinghero and tagging @mrjay_thehomecook you might just get a re-post!

To Conclude

Thank you for reading. This is going to be a series on Instagram Tips and Tricks so please do watch out for more of the things I have learnt from spending far too much time on social media. Thank you and have a wonderful day.








Homecooking | Baking | Recipe Sharing N.Wales UK

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